Genesee & Wyoming save time and resources with Investor Hotline
- The Client: Genesee & Wyoming, Inc. engages in the ownership and operation
of short line and regional freight railroads in the United States,
Canada, Mexico, Australia, and Bolivia.
As of December 31, 2005, the company owned, leased, or operated 49 short line and
regional freight railroads with approximately 9,300 miles of track and had access to 3,000
additional miles under track access arrangements. Genesee & Wyoming was founded in 1899
and is headquartered in Greenwich, Connecticut. (www.gwrr.com) - The Challenge: Genesee & Wyoming wanted to save time and resources related to handling investor requests for information. They sought to become more organized and effective with fulfillment so they could focus their resources on other IR initiatives. They wanted to stop spending time stuffing envelopes and entering contact data and devote more time to effective investor relations.
- The Solution: Working with PrecisionIR, Genesee & Wyoming implemented an
outsourced Investor Hotline for investor requests. All investor requests that come through their corporate
website are now handled by PrecisionIR’s Investor Hotline service. A "Request for Information" link
and a toll free number were placed on the Genesee & Wyoming website. The link goes to a page
hosted by PrecisionIR where investors order from the documents that Genesee & Wyoming
wants to make available. These orders and any phone calls go directly to PrecisionIR’s customer
service team for same day processing and next business day dispatch.
The PrecisionIR Investor Hotline service tracks all of the requests that come in and provides daily, online reports for Genesee & Wyoming of how many orders were placed, detailed information on the requestors, and which documents were ordered. Investors can also submit questions or comments via the web order page, and these comments are directed to the Genesee & Wyoming IR team in real-time, for review and response. All investor comments are included in the online reports and databased for future reference. As part of Genesee & Wyoming’s PrecisionIR package subscription, the Investor Hotline service charge is only postage for packages mailed.
- The Results: By implementing PrecisionIR’s Investor Hotline service, the
Genesee & Wyoming IR team is able to devote more time and resources to other aspects of their IR program.
They know that their investors are receiving responsive service, and the convenience of the online reporting
provides them with an efficient review of the inquiries and trends. Genesee & Wyoming now has an
effortless dialogue with interested investors utilizing this integrated fulfillment service. This has
allowed the IRO to respond to investor inquiries in a more timely fashion.
Genesee & Wyoming also benefits from a dedicated PrecisionIR Account Manager who implements updates to their Investor Hotline service quickly and easily.