Celgene Corporation Uses PrecisionIR Interactive Reports

The Client: As a leader in global biotechnology, Celgene Corporation has built an integrated discovery, development and commercialization platform for drug and cell-based therapies that enables the company to continue its therapeutic franchise areas of cancer and inflammatory diseases. This target-to-therapeutic platform integrates both small molecule and cell-based and spans the critical functions required to generate a large and diverse pipeline of innovative next generation drugs and cell therapies that address the source of the disease and not just the symptoms. Celgene Corporation was founded in 1980 and is headquartered in Summit, New Jersey. Website: www.celgene.com

The Challenge: Celgene Corporation wanted to communicate more effectively to their current and potential shareholders. They had numerous documents that helped explain the company’s strategies and successes to investors. These documents included their Annual Report, Press releases, and product information. Celgene’s objective with this project was to become more competitive in the way they provided information to investors and rise above their peers in promoting corporate information and events in which they participate.

The Solution: Celgene determined that interactive reports would provide an improved communications tool. PrecisionIR’s interactive reports program offered the options Celgene was looking for. The Interactive Investor Kit allowed all of Celgene’s corporate documents to be combined into one, portable, ‘on-line kit’ with easy navigation and corporate branding. This option required no extra work from the IR team. They simply provided the pdf’s of the documents that were to be included in the interactive investor kit, and then approved the final product.

The Results: By using PrecisionIR’s Premium Interactive Investor Kit product, Celgene has been able to combine multiple documents into one easily-accessible online package. The interactive kit is posted online and Celgene also burns the interactive kits to CD’s for use as leave-behinds at Roadshows and investor meetings. The tab-based navigation of the interactive reports provides easy access to every page of their documents and enables readers to search across all documents at once to locate the information they wish to review. The Celgene IR team is able to continue to give outstanding service to their current and potential investors who inquire about their company. The feedback from the public has been very positive. Celgene also benefits from a personal PrecisionIR account manager who offers great customer service, allowing them to more effectively implement changes quickly and with greater ease.