Vcall Announces Enhanced Podcasting Services
Gives Users Access to Segmented RSS Feeds for Automated Delivery of Desired Content
RICHMOND , VA – October 3, 2006 –Vcall from WILink, a worldwide provider of web-based communication solutions and online investor relations services, today announced the development of new Podcast feeds that will enable users to select the types of content that matches most closely to their interests. The new developments secure Vcall’s position as a leader in the Podcasting movement for business-to-business use of the technology. As an early adopter of Podcasting, Vcall introduced Podcasts for Investor Relations events in June of 2005 to provide investors more flexibility for accessing corporate earnings announcements. Vcall’s research shows that for investor use, Podcasting addresses critical time-management challenges. 95% of respondents in a recent survey cited convenience, control, or the ability to listen to multiple time conflicted events as the primary reason for their choice of Podcasting. Of these users 80% listen to Podcasts multiple times throughout the year. The growth in popularity of Podcasting is reflected in the number of Podcasted events Vcall has hosted since the launch of the product. The year-to-date count of Podcasted events in 2006 is 848 compared to 114 in the second half of 2005. With respect to total downloads, thus far Podcasts have been requested from Vcall over 37,500 times in 2006 as opposed to roughly 6,200 in 2005. These figures represent correlated growth rates of between 600 and 800%. This latest enhancement expands Vcall’s single aggregated Podcast feed to several discrete, segmented, and vertically targeted feeds. The following Podcast feeds are now available: · Entire Podcast Series – All Vcall publicly available Podcasts · Investor Relations Sectors - Aerospace, Biotech, etc. · Conferences & Events – Investor Forums & Industry Conferences · Sales & Marketing – Publicly Available General Interest Topics · Training & Education - Publicly Available General Interest Topics “Research has shown us that end-user adoption of Podcasting is projected to accelerate tremendously over the coming year,” said About WILink For more information, please contact:
WILink (www.wilink.com) provides web-based communication solutions and online investor relations services. Since 1989, WILink has helped clients such as Merck, Deutsche Telecom and BP improve the effectiveness of their investor communications. WILink's services include Vcall (www.vcall.com) innovative webcasting and webconferencing technology and professional service that enables organizations to create influential web events and PrecisionIR™ (www.precisionir.com) an investor-communication program that enables publicly traded companies to deliver compelling communications to a targeted audience of investors.
Nancy Christman, VP of Marketing, nchristman@wilink.com, 804-327-3410
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